How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

Facts, Fiction and Why Do You Want to Attend This University Essay Samples

Facts, Fiction and Why Do You Want to Attend This University Essay Samples The Unexpected Truth About Why Do You Want to Attend This University Essay Samples Another reason people choose to go to college is they need to boost their perspectives. Andmaaaaybeyou've been searching for a way to talk about your passion for mineral formations with the Earth, which is what produces the earth science teaching track absolutely great for you. Thus, the ideal place to get ready for the true world is college. During the past few years in the university, students may involve in a range of society activities like voluntary ones besides study. Ultimately, applicants shouldn't write about something they don't really care about solely for the interest of appearing to be aware of the school. However, this doesn't isolate students by forcing them to work with only those people who follow their particular discipline. Colleges publish lots and a lot of distinct kinds of things, any of which is helpful for research. Attending college is believed to be among the most vital decisions of an individual's life. How to Choose Why Do You Want to Attend This University Essay Samples I like Bowdoin College because it is a highly acclaimed school with superior academics. Above all, however, you are going to want to spell out why you need to study it at UMass Amherst specifically. Thus, State University isn't only the ideal location for me, it is the sole location for me. If you would like to be admitted to nursing school, you are going to have to compose a why I wish to be a nurse essay. Your why can I would like to be a nurse essay must impress your evaluators and make them realize that you've got the potential to be an amazing nurse. I don't have any doubt I love being in the business of hospice and specifically, a nurse. I'm looking forward enthusiastically to turning into a nurse one day, and I hope that I'll love it. All I need is the opportunity to acquire the fantastic education necessary to develop into a fantastic nurse. Basically, the admissions folks wish to understand why their school is of specific interest to you. Now, you've gotten the admission officer's interest. To start with, the primary reason why I feel students enrol in universities is to find the greater education. On the other hand, the growth of professional abilities and abilities in addition to the acquisition of skilled wisdom and experience isn't the only objective of my college education. An ideal Why essay will demonstrate your expertise and interest of the school goes far past the surface. We hope the above mentioned advice provides you with more thorough understanding of the way to approach one of the most popular supplemental admissions essay topics. If given the opportunity to attend NYU, I would benefit from such seminars and workshops to grow my classroom knowledge. A common result can generate a weak supplemental essay. This is the reason you will be pleased to hear that we're offering a free why I need to be a nurse essay sample. Possessing an overall structure for every one of your essays is fine, but attempt to prevent playing the fill-in-the-blank game. I think there are several different reasons to acquire tertiary education. What You Don't Know About Why Do You Want to Attend This University Essay Samples You intend on obtaining a graduate degree and wish to immerse yourself in research throughout your undergraduate decades. You should think about this a question you want to answer in all your applications. To begin with, I'll discuss the prep work you will need to do. There are several ways to learn about a program, and to come across an area in that program for yourself. Mention by name certain classes, professors, clubs and activities that you're excited to be a component of. By the time that I was thirteen, I'd built my own computer with no instructions whatsoever. Instead, tell the school whythis information is essential, and the way you'll benefit from it. Instead, tell the school why it is important, and how you'll take advantage of it. This something needs to be seen from your own perspective. Our targets are to improve the process for the family members and to boost the odds of good outcomes for the student. The most significant thing you could do is to be authentic. Everyone knows they need to choose what you would like exactly at all and make certain your decision and you would like to do.

Career Resume-Free Sample

Resume of: Career Objective: To achieve a respectable position in the power electronics field, through utilizing the academic and the professional skills. To attain this I would like to work in a innovative and participative working environment. Educational Qualification: B.Sc. in Electronics from Bharatiyar University Grade: Project Grade: Post Diploma in Power Electronics from NTTF Training Institute. Grade: Project Grade: Professional Experiences: Currently working for American Power Conversion (APC) - A Schneider Electric Company Pvt. Ltd. Tenure 1: October 2011 to December 2011 Main Project: Charger current too low failure in Tomcat model Target of the Project: To ensure the failure of the TOMCAT reduced to 11% from current rate of 40%. My role: Test Engineer in Plant 5 Major Role: To monitor the failures in the PCB level testing and to provide suitable actions Tenure 2: May 2012 to July 2012 Main Project: Automation of In-circuit Test program up-gradation Target of the Project: To ensure that each of the test system has the latest program and tester My role: Senior Test Engineer in Plant 5 Major Role: To take care of the testing materials for a given production line To support the testing needs of the Indian manufacturing group To ensure the safety measures To conduct meeting with Cross-functional team and doing analysis of the breakdowns To identify the defects in the process flow and to ensure 100% NPF To up-grade the test equipments and conduct regular preventive maintenance To provide training to the test engineers and to develop work instruction manuals for the test engineers Tenure 3: August 2012 to October 2012 Main Project: Programming failure reduction in Cheetha Model Target of the Project: To ensure that not a single non-programmed board should go to UPS build line after conformal coating. My role: Senior Test Engineer in Plant 5 Major Role: To take care of the testing equipments To ensure the safety precautions within the working areas and its adjacent areas To conduct meeting with my team on the OEE and FTY issues To implement test specifications in ATE using Lab View, C, C++ To develop prototype of new test equipments To conduct training for the teat engineers and to develop training documents To assist the engineers to develop hardware and the software To test the engineering documentation To develop safety awareness within the employees Software Skills: In-depth knowledge of Microsoft Office package (Word, Excel, Poewr point and Access) Schneider Professional drawing program Knowledge of Lab View, C and C++ Personal Information: Full Name: Date of Birth: Nationality: Contact Number: E-mail ID: Passport Number: Validity Period: Marital Status: Career Episode -1 Duration: October 2011 to December 2011 Name of the Company: APC Designation: Test Engineer INTRODUCTION C.E.1 : This project covers the period October, 2011 to Dececember,2011. I handled this project at American Power Conversion (APC) (where I am working)-A Schneider Electric Company (I) Pvt.Ltd,IDF5,#187/3/3 Jigani,Bangalore-562106,Karnataka,India. My designation during this project was Test Engineer. The project was - Charger Current Too low Failure in Tomcat model BACK GROUND: C.E.1.1 : The nature of the engineering project was to ensure that the failure target of TOMCAT ( UPS System) was kept at 11% as against the existing failure rate of 40%. The features of the TOMCAT ups system are: 15-20kVA, Double conversion UPS UPS can be configured as 3:3, 3:1 or 1:1 for single feed or dual feed. In Bypass Mode, Inverter can work as PFC to keep charger and logic power supply functional incase PFC is unable to operate Unit can be turned-on without batteries. Smart Battery Management, through CAN communication between UPS and Battery Packs C.E.1.2: The objective of the project was to ensure and keep the failure target of TOMCAT at 11% as against an existing failure rate of 40%. The other objective was to bring out much efficient performance of the product through minimizing the TOMCAT failure. C.E.1.3: The nature of my particular work area was to closely monitor all the failures in the PCB level testing and provide corrective action. As a team member of DPU reduction team, I collected all failure rates related to this product in PCB functional test. C.E.1.4: ORGANIZATION CHART In the above chart I am working in plant 5 as a Senior Test Engineer C.E.1.5: My duties and responsibilities are as follows: C.E.1.5A: As a member of test engineering team, I am responsible to take care of test relates equipment like In Circuit Testers (i.e Teradyne ICT machines), PCB Functional test jigs and test fixtures for UPS Testing. C.E.1.5B: Responsible to ensure safety measures in work place and supporting to health and safety department to implement safety feature in testing area. Identifying risks and giving mitigation for identified risks. C.E.1.5C: Schedule meeting in weekly basis with my team to discuss OEE (Overall Equipment efficiency), and FTY (First through Yield) and plan tasks for forthcoming week. C.E.1.5D: Responsible to Implement test specifications in ATE using Lab View / C, C++ software. C.E.1.5E: Constructs prototype of new test equipment and work with construction test team to debug of high volume production test hardware and software. C.E.1.5F: Modifies existing test hardware and software to support new products and validate new designed test jigs. C.E.1.5G: Conduct training session to test group on new test setup and preparing work instruction to operate. C.E.1.5H: Assists design engineers in the development of hardware and software to meet detailed test specifications and works with design engineering to correct design related problems. C.E.1.5I: Drafts and reviews test engineering documentation to ensure accuracy. C.E.1.5J: Completes all fixture release procedures, including documentation, checklist, and specifications. C.E.1.5K: Test and evaluate new and alternate sourcing of instruments and spare parts. C.E.1.5 L: To conduct safety training and awareness to test jig users periodically. C.E.1.5 M: Ensure all preventive maintenance and checks for instrument calibration dues. C.E.1.6: PERSONAL WORKPLACE ACTIVITY C.E.1.6A: How you applied your engineering knowledge skills: In my POST Diploma in Power Electronics ( NTTF Training Center,)second semester I have learned Microcontroller 8086.This helped me to understand the functionally and the response of the programming IC In my POST Diploma in Power Electronics ( NTTF Training Center,)second semester I have learned PIC microcontroller .This helps me to understand the functionality of the RTC C In My B.Sc. Electronics which I have completed from Bharatiyar University I have Learned Microcontroller 8085 which helps me in understanding the functionality of RTC C C.E.1.6B: Tasks delegated to me how I accomplished them The test process that was followed was to do the ICT test then programming and then send the board for conformal coating. After doing the conformal coating the boards will be send to the final build line for assembling to ups. The assembled ups will be undergoing final test if the RTC board is not programmed it will fail in the start up. We were not doing any verification for the board whether it is programmed correctly and there is no Quasar entry for this board (Quasar is database for checking the pass or fail of board with the board serial number). Operator in a tracking sheet tracked this where some time the operator fails to update and it was human depended. As per the procedure is concern, there is a switch that the operator needs to select in the RTC board for doing programming. Sometimes if the operator forgets to select the switch in the right-position and it will program wrongly. To overcome this failure I have made an automated test setup to perform the programming verification before sending to the conformal coating. I have designed a BON (bed of nails) which can be interfaced with Functional tester. The bon consist of a controller unit which is used in the UPS .In the ups the Rtc board will be connected to a main controller. As per the main controller instruction, it is performing the function. My idea is to simulate the same this by powering up the controller .The controller will be interfaced with a computer that is loaded lab view program. The communication with the controller and the computer will be mode bus communication. Through mode bus communication, the computer is checking the hex data present in the address lines whether it is programmed or not. For the following test steps of functional test it is necessary to put the RTC1 PCBA under full operation, this means that serial communication with Application PCBA C via CMX1 PCBA has to be established to read out values of RTC1 PCBA and to check all functionality of PVO1 C. For that reason, it is necessary to connect the RTC1 PCBA via S400 connector and via a CMX1 PCBA to an AIC electronic control block (application - , display - , terminal - , HHP_I1 - and HHP_MC1 - PCBA). In addition, test equipment (e.g. a LABVIEW tester) with modbus communication function (or PC with MBU-PARAM software tool) has to be connected to the electronic control block to exchange data with RTC1 C via application PCBA software interface. Following software has to be used on AIC electronic control block (inside fixture): Application PCBA: 1 (XCAPP_iX1.1IE06#1.mot) HHP_MC1 PCBA: (XCLC1_iX1.1IE02#9.run) RTC1: (device under test): (XCRTC1_X1.1IE02#1.hex) This step is only necessary, to check at beginning whether the content of the EEPROM and software version of AIC controlblock (parts of fixture) are O.K. First power up to build up the configuration for modbus communication -Apply +24V 0,2V DC at HHP_I1 PCBA from P24M1 (X4-2,4,9) to 0VM (X4-1,3,8) -Apply +5V 0,1V DC at HHP_MC1 PCBA from P5F (X1-18,24,38) to 0VF (X1-20,32,36) -Apply +15V 0,1V DC at HHP_MC1 PCBA from P7F (X1-12) to 0VF (X1-20,32,36) Next is modbus diaog setup by start the labview modbus communication tool. modbus address 248 since this value is always accepted. -Read object MODE until this object become OK; timeout = 1min -Write 0x0002 to object PARA to enable parameter access via modbus - Write 0x23FF to object SVCD to enable RTC1 test parameters RS422 communication RTC1-APP: First power up to build up the configuration for modbus communication -Apply +24V 0,2V DC at HHP_I1 PCBA from P24M1 (X4-2,4,9) to 0VM (X4-1,3,8) -Apply +5V 0,1V DC at HHP_MC1 PCBA from P5F (X1-18,24,38) to 0VF (X1-20,32,36) -Apply +15V 0,1V DC at HHP_MC1 PCBA from P7F (X1-12) to 0VF (X1-20,32,36) Next is modbus diaog setup by start the labview modbus communication tool. modbus address 248 since this value is always accepted. -Read object MODE until this object become OK; timeout = 1min -Write 0x0002 to object PARA to enable parameter access via modbus - Write 0x23FF to object SVCD to enable RTC1 test parameters -Wait 5sec. after Modbus communication has been established - Read object RTST to verify if RS422 connection between application and RTC1 PCBA is working; timeout = 10s.The response should be 0x0001 -Read RTC1 software version -Check self test Results Read object RTER to verify if selftest results after power up are O.K.; timeout = 10s The response should be 0x0001 Read RTC1 software version Read object RTST to verify if RS422 connection between application and RTC1 PCBA is working; timeout = 10s Power off Switch OFF all power supplies from above Power ON test step (24V, 5V, 15V) After this the test is completed the serial number of the board will be send to Quasar Any particular difficulties/problems you encountered and how you solved them First I have planned a manual test setup to verifying the RTC boards .With a pc and jig verify the board and then send the serial number manually to the Quasar (serial number tracking database). Then I found that it is not a full proof system and there is a chance of operator to skip the test. The I discussed with the lab view engineer to develop a lab view program .After confirmation I have made BON which can be interface with the fixture then with the help of lab view program the quasar entry will be automated and the problem is solved. Summery My view of the overall project is that all the objectives of the project were met i.e. Programming failure reduction in Cheetha Model. The project met is its goal i.e. (a)After impimenthin the programming verification test I have noticed zero failure in the ups build line (b) No board are moving to scrap because the failure able to monitor before conformal coating itself (c) saving the cost of 37872$ per annum. I was fully involved in the project and I have received appreciation certificate from management for cost saving of USD 37872 per annum. I was able to apply my knowledge and work skills to deliver the requirements of the project. I was able to apply design techniques, and function independently and as a team.

Retail Management in UK

Introduction The fashion and apparel industry in the United Kingdom has experienced steady growth as more customers embrace renown brands such as Ralph Lauren, Nike, and H$M. The fashion industry and Apparel of the UK has an estimated market value of  £50 billion.Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More Specifically, this industry is estimated to be growing at an annual rate of 7% as fashion becomes popular in the UK. At present, the fashion industry command 6% of the total market value of the consumer purchases in UK. The market share is expected to expand further to 15% by 2015. The fashion industry in the UK at present is controlled by Ralph Lauren, Nike, and H$M who have managed to establish a household name for their fashion brands. Moreover, promotional services adopted by these companies have spurred the growth of fashion production in the United Kingdom market. In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants. Thus, this reflective treatise attempts to explicitly review the aspects of store layout and design, retail pricing, and merchandise assortments in these retail stores. The treatise adopts a comparative analysis module. About these Companies Nike Inc Nike Inc is one of the top sports footwear and accessories designers in the world. At present, the company controls a market share of 30% of the UK athletic market. This company stocks sports balls, bags, and eyewear, footwear, and sports shoes for adults and children. The London store is located at Westfield London Shopping Centre along Oxford Street (â€Å"NIKE Free: Products and Market†, par. 5). HM Inc This company has been in existence for more than two decades. The company stocks a range of fashion ware for adults and children of both genders. T he company has an amazing range of fashion collection that is relatively affordable to the majority of Londoners. The head store in London is located at Regent Street in Dinkins and Jones building (â€Å"HM: Marketing Strategies†, par. 3). Ralph Lauren Inc The Ralph Lauren UK store specializes in fashion accessories and apparels such as fashion clothing and footwear brands for males and females of all ages. The company boost of uniqueness and brand loyalty to the middle class customers in London. The London office is located at Cork Street (â€Å"Ralph Lauren: London Marketing Activities†, par. 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Store Layout and Design Ralph Lauren The topological structure of Ralph Lauren Company consists of communication and operations management system which help in managing marketing, online sales, and direct sales. Based on the credo em phasize, it stresses on ethical behavior among sales staff and customer satisfaction within accepted standards of moral obligation on the forefront as indicated in the mission statement hanging on the front office wall. The Ralph Lauren store occupies more than 6000 square feet of space and has the traditional UK design architecture. The store has a unique arrangement in terms of utilization of space. The store is divided into four areas, that is, the exclusive range focal point, entertainment and refreshment area, office area, and the focal store points. Upon entering the expansive store, the customer will notice the attractive display of polo shirts, watches, shoes, and other sports ware hanged on the traditional UK brackets. The brackets are made in bright colors and the wall beaming with displays of fashion celebrities such as David Beckham and Naomi Campbell. The next room is the exclusive range focal point which stocks customized and expensive designer wears. Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More The marketing and distribution channels are run from a central point, that is, the main store area. It is apparent that company structure, operations management, and efficiency of the advertisement department determine sustainability of its business. Besides, the ability to customize products, attractive display, and offer competitive but high quality services has made this store successful and profitable in the UK. Skills required in supporting business strategy plan are found in the integrated management model which functions as an implementer and driver of business decisions. The Company’s retail management systems incorporate planning, development, implementation, and discovery. Reflectively, the process captures organization chart, status reports, process map, compliance requirements, review structure, activities, dates, and r esources employed within a specified period of time against response from customers. The pictures below were taken from within the store. The transfer of brand knowledge is enhanced by other factors that include awareness and image. It is an area that continues to fascinate considering the interconnection between the recognition, recall, uniqueness, and positive attributes. Growth in brands is mainly subjective in nature meaning that the internal environment has the greatest influence. Nike Inc Nike store is larger than Ralph Lauren store and occupies a space of more than six thousand square feet. The store is very spacious and has an artistic display of its assortments arranged by sizes and categories. The main mall’s walls have animated Nike products advertisement and pictures of the world athletic champion Hussein Bolt and the basket ball player Kobe Bryan among other renowned sports personalities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just like in Ralph Lauren product display, Nike’s products displays easily attract a potential customer upon entry into the store. In fact, the first thing a customer will notice is the unending line of different product assortments from brightly painted stalls with the Nike brand logo running below the products. This aspect facilitates easy identification of customer responses to external stimuli, branding of private store labels, and evaluation of the marketing strategies that is used to promote store’s brands. The store’s brands have benefit greatly from the improvement of overall production quality and marketing support as much as it is done from evolving purchasing habits based on the rapid changes in geo-demographic and psychographic behaviors of the customers influenced by what they see. The resultant dependent variables of the Nike’s layout include increasing customer numbers, improved quality of goods, improved customer satisfaction, increased m arket share, and extended brand loyalty to the store. Essentially, the bridging of quality concerns between store and name brands has reduced the reputation gap leading to increased propensity of store brands. Nike’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Kotler 22). This exhibits the nature of niche marketing by focusing on utmost premium brand quality that customers demand or may not know that they require at that time. The company emphasized on creating sportswear trends. This is opposite of the conventional approach of forming focus groups who are interviewed on what attributes potential customers preferred. Nokia took the approach of innovating new features positioned to be of great use in the feature without necessarily involving the potential customer in the development process. Specifically, the brand logo has remained instrumental in the marketing strategy. Unde r certain conditions there was chance that they might consider switching to other brands. This is an avenue that is available for store brands which are targeting the market shares of name brands implying that the increasing pressure on  name brands is benefiting them. The possibility that consumers could consider switching brands is important in increasing brand awareness. Through intensive marketing, the logo Nike is recognizable by nearly all potential customers in the UK. Since the logo has been animated and runs 24/7 at the store’s entrance, the self advertisement is critical in attracting undecided customers who are just passing by the store. HM Inc HM Inc store occupies three floors with each floor selling different categories of fashion products. Basically, this company has utilized the role of the digital media in increasing the targeting objectives to promote brand growth and brand logo in its attractive and convincing display price tags. By combining the chosen generic strategy along with product and market positioning strategy, HM brand has been able to develop its niche identity in the UK as that store stocking affordable designer clothing along the Regent Street. Linking the two sides of the market is important, that is, the low income and high income customer ends. In essence, a brand involves; name, packaging, advertising, consistency, and reliability. It involves the symbol(s) of identification of a product or service that seeks to establish a degree of differentiation between it and other similar products and/or services. Branding offers â€Å"differential advantage (desirable attributes) over rivals’ products† (Kotler 34). It is vital part of establishing healthy brand equity. The choice of branding is driven by the need to create that perception of differentiation. It takes some initial costs to develop the branding concepts but the advantages of branding products are; easier to sell, ability to legally protect the product, it offers some barriers to competition, and generally promotes customer loyalty (Kotler 33). As a matter of fact, HM has internalized this in their display of product. The logo HM and their display are unique and cannot go unnoticed by any potential customer. Besides, the store is very spacious and offers customized services from its many sales staff. Retailers preferred to generally use the associative name HM to refer to its assortment of fashion designs that continues to make statement in the stratified UK market. The unique features are trademarked and allow HM’s strong brand equities to establish reasonable barriers to competition. This was mainly because of these products being considered as off-brand unlike the HM’s on-brand logo. HM Inc has exploited the power of positioning in relation to perception among the UK clients in its layout. Perception of brand equity is a major driving in promoting the acceptance of store brands. The positioning strategy t hat is implemented by the retailer dictates the perception of the consumers about the brand and its related value to them. The HM logo advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red color. The strategically placed background red color is an eye catcher associated with pomp and sophistication. In addition, the targeted passing customer would immediately develop curiosity to understand the symbolic importance of the bright displays in the store. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling of belonging to the HM brand. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of UK population in the streets of London. Generally, through envision creation of a simultaneous but independently functioning need to identify with attractiveness at Ralph Lauren, Nike, and HM, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Levy and Weitz 79). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among target audience of the pitched idea. In the end, target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product†(Kotler 56). Retail Pricing Pricing differences between private labels and national labels is decreasing with taste, durability, and quantity being the more important factors for the consumers. Marketing around premium products positioning has long-term sustainability. This is supported by sustained advertising promotions, product availability, and sustainable sourcing. Reflectively, â€Å"a best value strategy represents somewhat of a trade-off between the risks of a cost-leadership strategy and the risks of a differentiation strategy† (Kotler 71). The strategies may be broad or narrow based on the three strategies of differentiation, cost-leadership, and best value. In spite of well-developed strategies, competitive dynamics are fluid (Levy and Weitz 29). Pricing objective The pricing objective adopted by the Ralph Lauren, HM, and NIKE is quantity maximization since the companies’ main mission is to become leaders in terms of market share amongst companies in the fashion and apparel industry of the UK. Consequently, the pricing objective of these companies seeks to maximize the number of the new fashion products to be sold in the dynamic UK market. Pricing strategies According to Kotler (2003), several pricing strategies exist for companies to choose from, however, some of these pricing strategies only work well with certain pricing objectives. The three companies have adopted multiple pricing, good, better, best pricing, loss leader pricing, penetration pricing and produ ct bundle pricing for their different categories of fashion products (Kotler 19). Multiple pricing: aims at luring customers to make large purchases by offering slight discounts to customers who buy goods in large quantities. At HM and Ralph Lauren stores, the prices of single items are slightly higher to those that purchased in bulk. For example, at Ralph Lauren store, buying one new polo shirt cost the customer approximately $ 25; the customer will be required to pay $ 40 for two shirts. As a result, the customers will feel that they are getting discount for buying two items since $ 40 for two shirts is $ 2.5 less than $25 for a shirt. The strategy has been able to generate more profit for the company by increasing the quantity of items sold, as well as through increasing prices for customers who purchase one item. Practically, the strategy penalizes the customer for purchasing one item since the price is typically set higher than it will cost. Good, better, best pricing: this is a pricing strategy in which the price of the same item increases with slight changes that are made to the product, for example, changes in design. The price can be offered in a series of three formats with the price of each series rising above the price of the previous series. The goods that are priced at ‘better† price and those that are priced at â€Å"best† price require more attention from the producer than those with â€Å"good† price; however, the higher prices charged for them are worth the extra effort (Levy and Weitz 36). For example, the 2009 NIKE air sports shoe edition is categorized as being â€Å"good† price, while that of 2011 is categorized as â€Å"better† price and the 2013 edition of the same product is priced at â€Å"best† price in the NIKE store. Loss leader pricing: in this strategy, the customers are enticed into visiting the shop that deals with different product or parts by reducing the price of one item. This is done with the hope that when customers visit the shop to make purchase of the cheaper item they may also buy other items. For example, in applying this strategy to the pricing of the female clothes, HM Company uses other accessories such as shoes as the loss outfit product, thus customers who come to buy clothes may end up buying other accessories such as matching shoes to complete the outfit. Product bundle pricing: this pricing strategy is applied when the producer wants to get rid of overstock or sell complementary products. The products are bundled together and the customer who buys the new item can get an older or complimentary good for less. In respect to the strategy of clearing 2012 stock models, the three companies have decided to sell the older versions or accessories in bundles at lower prices. Merchandise Assortments In merchandise assortment, planning is critical, especially in a dynamic market controlled solely by customer preference and perception. In sales forecas ting, HM and Ralph Lauren companies have assorted their merchandise according to the lifecycle of each category. For instance, the seasonal winter items such as heavy clothing for the companies are categorised as slow movables. Besides, the latest fashion design products are categorised in the exclusive purchase segment in the stores. Basically, the assortment adopted by these companies was informed by past volumes of sales and customer responses to periodic surveys by the companies (Levy and Weitz 41). Through shotgun merchandising, the two companies have assorted their products to capture all the segments of the fashion and apparel industry of the UK. On the other hand NIKE store has been assorted as a general store with the speciality department occupying a negligible space in the store. The company has amalgamated its inventory turnover to categorise the products. Through rifle merchandising, the NIKE Company has captured the athletic market segment of the fashion industry throu gh it multiplex strategy of product market penetration. Conclusion The success of retail management depends on execution pricing, assortment, and design layout as components of marketing. Successful execution solely functions on inclusiveness, creation of quantifiable tracking devises for results, and recreating an informed support team. Generally, these aspects should be practiced flexibly since event marketing environment is characterized by constant dynamics that may make previous designs irrelevant. NIKE, Ralph Lauren, and HM companies are successful in marking their products in the UK. Works Cited HM: Marketing Strategies 2013. Web. https://www2.hm.com/en_gb/index.html Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2003. Print. Levy, Michael, and Weitz, Barton. Retailing Management, London: McGraw-Hill Education, 2011. Print. NIKE Free: Products and Market 2012. Web. Ralph Lauren: London Marketing Activities 2012. Web. http://www.londontown.com/LondonInformation/Shops/Ralph_Lauren/5990/ This report on Retail Management in UK was written and submitted by user Jared Woodward to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

World War I

When World War I came to a close in mid-November of 1918, many ideas were circulating in Europe as to what the peace settlement should entail. In Britain, leaders were thinking about how to increase British colonial power. In France, many wanted to permanently punish the Germans, partly in revenge for Germany's aggression in World War I, but also, perhaps subliminally, for the Franco-Prussian war in 1871. In Germany, citizens were worried about how radical changes after the war could affect their daily lives. Finally, in the United States, President Wilson was already concocting a system of permanently preserving European peace. All these biases, worries, plans, and ideas came together in Paris in 1919, with the Treaty of Versailles, establishing the post-war peace in Europe. Yet just twenty years later, war would once again break out in Europe. So why were the peace settlements of World War I unable to prevent the outbreak of war twenty years later in World War II? To underst! and this, one must first have a detailed understanding of the World War I peace settlement at Versailles. The first and most significant treaty signed after World War I was the Treaty of Versailles. The treaty, signed on the 28th of June 1919, was mainly orchestrated by David Lloyd George, representing Britain and Georges Clemenceau, representing France. Woodrow Wilson was the official representative of the United States, though he was often unable to attend due to sickness or other problems. When Wilson was in absentia, Secretary of State Robert Lansing represented the U.S. Italy also sent their Foreign Minister Sonnino to the negotiations. The Treaty of Versailles had two main issues on which it focused: Germany's post war territory and also the amount of reparations Germany must pay. In the East, Germany was literally split into two parts. The Allies decided that the nation of Poland should be given access to the sea, so they formed the "Polish Corrid...

A Chilling History of Frozen Food

A Chilling History of Frozen Food When we crave fresh fruits and vegetables in the middle of winter, we can thank an American taxidermist for making possible the next best thing. Clarence Birdseye, who invented and commercialized a method for quick-freezing food products in convenient packages and without altering the original taste, was  simply seeking a way for his family to have fresh food all year round.  The solution came to him while conducting fieldwork in the arctic, where he observed how the Inuit would  preserve freshly caught fish and others meats in barrels of sea water that quickly froze due to the frigid  climate. The fish were later thawed, cooked and most importantly tasted fresh much more so than anything at the fish markets back at home. He surmised that it was this practice of rapid freezing  in extremely low temperatures that allowed meat to retain freshness once thawed and served months later. Back in the U.S., commercial foods were typically chilled at a higher temperature and thus took longer to freeze. Compared to conventional techniques, fast freezing causes  smaller ice crystals to form, which is less likely to  damage the food. So in 1923, with an investment of $7 for an electric fan, buckets of brine, and cakes of ice, Clarence Birdseye developed and later perfected a system of packing fresh food into waxed cardboard boxes and flash-freezing under high pressure. And by 1927, his company General Seafoods was applying the technology to preserve beef, poultry, fruit, and vegetables.   Two years later, The Goldman-Sachs Trading Corporation and the Postum Company (later the General Foods Corporation) bought Clarence Birdseye’s patents and trademarks in 1929 for $22 million. The first quick-frozen vegetables, fruits, seafoods, and meat were sold to the public for the first time in 1930 in Springfield, Massachusetts, under the trade name Birds Eye Frosted Foods ®.   These frozen products were initially only available at 18 stores as a way to gauge whether consumers would take to what was then a novel approach to selling food.  Grocery shoppers could choose from a fairly wide selection that included frozen meat, blue point oysters, fish fillets,  spinach, peas, various fruits and berries. The products were a hit and with the company continued to expand, with frozen food products transported by  refrigerated boxcars to distant stores. Today commercially frozen foods are  a multi-billion dollar industry and  Birds Eye, a top frozen-food brand, is widely sold just about everywhere.  Ã‚      Birdseye served as consultant to General Foods up until 1938 and eventually turned  his attention to other interests and invented an infrared heat lamp, a spotlight for store window displays, a harpoon for marking whales. He would also establish companies to market his products.  By the time of his sudden passing in 1956 he had about 300 patents to his name.

Sex versus Gender Assignment Example | Topics and Well Written Essays - 500 words

Sex versus Gender - Assignment Example One culture will define an actual man who beats up his wife; while another culture will consider a person a man considering his height and voice. Some cultures define a woman as a person bearing children; while, others will define a woman as individuals with delicate stature. These are all the gender roles that every culture assigns to men and women, thus associating these roles with one gender. Feminist theories have arisen because of distinction in gender because â€Å"most feminists differentiate sex from gender† (Nfah-Abbenyi 16). Generally speaking as in all cultures, male gender is associated with roles like going out for jobs, playing games, joining clubs, and becoming politicians; while, female gender is associated with roles like running a house, bearing children and raising them up, doing grocery, serving the family, and the like. Thus, we assign specific roles to one gender and call it man or woman. However, we do not have that liability for the biological category of sex. Sex is defined by Nature: sex with smaller gametes (sperms) and Y-chromosomes is male; while sex with larger gametes (ova) and X-chromosomes is female. Sex is defined at the time of fertilization of the egg. If a Y-chromosome from the male fertilizes an X-chromosome from the female, then the resulting sex is male. When an X from the male fertilizes an X from the female, the resulting sex is female. These and some other features like the structure of the reproductive system define which one is male sex and which is female. Hence, the distinction of sex is defined by the Nature depending upon certain physical features; while the distinction of gender is defined by the society depending upon the societal roles (Powell 4).

Financial Assignment Example | Topics and Well Written Essays - 500 words

Financial - Assignment Example A financial manager can buy a large lot of stocks if the prices of stocks are lower. Valuation Principle The valuation principle can help financial managers make financial decisions regarding whether or not to buy a common stock. The use of valuation models can help a manager determine the intrinsic value of a corporation. The application of stock valuation models can be used to determine if the market price of a stock is over or under valued. Common stocks that have a value lower than the market price should not be purchased, while stock whose valuation exceeds in the market price should be purchased. Net Present Value The net present value is an analytical tool that can be used to make capital decisions. The NPV takes into consideration all the inflows and outflows of money associated with a project to determine whether a project should be accepted or rejected (Besley & Brigham, 2000). Another important element of the NPV calculation is the fact the NPV incorporates the time value of money. The time value of money adjusts the values in order to consider inflation. Most corporate finance books have time value of money tables. According to the NPV a project should be rejected when the value of the NPV is negative. A project is accepted when the value is positive. The use of NPV calculation can be used to compare different projects.

Financial Planner Essay Example for Free

Financial Planner Essay Among the many career fields to choose from, Id like to pursue one in the financial planning industry. A financial planners job is diverse and could be in areas like management of cash flow, investment and retirement planning, tax and estate planning, insurance and risk management planning, among others. There are also job opportunities outside personal planning that provides more financial rewards. I believe this job to be interesting, challenging and beneficial to people. This isnt like other jobs wherein youre only there to perform a task sometimes without knowing the end result or the product of your efforts. As a financial planner, a person is able to help other people in more significantly, even in a life-changing manner. Its a fact that many people have great ideas and good intentions regarding their finances, but few have the willpower and the right know-how to execute their plans. Thats where I see myself helping. Id like to see people to be more financially stable and create for themselves a nest egg for their future. People should be aware of financial planning at an early age. The earlier a person starts setting aside part of his income for a financial plan, the more secure is his future going to be. Another reason why Id like to have a career in this field is because I get stimulated when dealing with numbers. Crafting plans after studying pages of figures and mathematical formulas is something that does not daunt me. According to journals and news articles that have been published regarding the financial planning field, the demand for financial planners are rising globally as more and more people are becoming aware of the importance of having tailored financial plans for themselves. Over the years, financial planners have gradually, but consistently, created a niche for themselves in the market. There are several factors that have contributed to the upswing of demand for financial planners. In the earlier years, people were happy with social security benefits and old age Planner 2 pensions provided by the government. But years later, peoples outlook has shifted and the idea of being more comfortable and secure in old age have dominated the minds not just of those who are near retirement but even those who are still relatively young. Awareness among young professionals is seen to continue within the next decade, making it reasonably safe to assume that demand for financial programs and financial planners will continue. Another reason why the financial planning business has risen is caused by uncertainties in the stock markets. People are now opting to seek professional advice, before investing in a particular bond or stock. There is also a growing demand for financial planners outside the personal planning arena. Financial planners have found themselves becoming more and more necessary in banks and other financial institutions. Their expertise is needed in determining risks involved in investment vehicles. The pay scale and benefits that a certified financial planner receives differ from company to company, experience, and type of certification. A person who holds a position in higher management, like a vice president or portfolio manager, will earn a six-digit figure. Likewise, a person whos been a financial planner for more than twenty years will also receive a six-digit salary. Entry-level compensation is often in the range of $30,000 to $40,000. The banking industry and other financial institutions salaries are often higher compared to other industries. For instance, a job posting for a financial advisor in Connecticut offers an annual income of $50,000 to $80,000. Another example is an ad for looking for financial planning director, which offers at least $150,000 annual income. But whats more attractive about being a financial planner is the opportunity to earn more than your basic salary. Commissions and incentives are given for every transaction. A persons overall income is often measured by how well he networks and sells financial products.

The Persian Letters by Montesquieu :: Persian Letters Montesquieu

  Ã‚  Ã‚  Ã‚  Ã‚  The book The Persian Letters by Montesquieu is a fictional novel that was written by the author so he could comment on the society in which he was living. This novel has served as a good example of the ideas that were present during the early Enlightenment. There are many ideas and themes that Montesquieu discusses by using the point of view of two Persian travelers in Europe that correspond with letters to each other and others back in Persia. By using a foreigner's perspective, Montesquieu was able to present things in a way that gave a much more lasting effect then if he had used two Frenchman commenting on their own country. Through the many themes in the book, one that is prevalent is Montesquieu's attitude and ideas towards religion. The use of a Muslim Persian is quite effective in commenting on Christianity because the religions are alike in that they are both monotheistic, which can be good for drawing comparisons. Montesquieu believes that God is just an d obedience to his laws is crucial. He does not see anything wrong with having different religions because all of them have precepts that are useful to society. All the different religions promote obedience to the law and require their followers to be good and just. He believes that even if there was no God these ideas can still help society function correctly. Montesquieu also criticizes numerous aspects of established religion and shows that he sees it as useless and so he responds to it with indifference. He feels God's precepts are of the greatest importance and that is exactly what has been lost from the established church. Montesquieu's beliefs were also similar to many of the other philosophes. They criticized the established church and 'certainly opposed the ritual forms of both Catholic and Protestant worship'; (O'Brien et al 631).   Ã‚  Ã‚  Ã‚  Ã‚  One of Montesquieu's key arguments throughout the novel when dealing with religion is that God's precepts are more important then anything else. He says 'for, whatever religion one may have, obedience to the laws, love of mankind, and respect for one's parents are always the principal acts of religion'; and no matter what your religion is, you should acknowledge 'God loves mankind, since he founded a religion to make them happy; †¦ and you are certain to please him by loving them also; that is to say performing all the duties of charity and humanity towards them, and in not violating the laws under which they live'; (101).

Attrition Rate in the Call Center Industry

Attrition has been an evident problem for every organization due to either jack of appreciation or lack of proper job sculpting. But what is attrition? Simply put, it is the reduction in the number of employees through retirement, resignation, etc. Attrition affects two things: 1) the morale of other employees; and 2) the financial position of the organization. The group chose this topic because we are greatly interested in such field. The group is curious as to why the rate of turnover in the call center agency is high and what is the effect of this to the call center organizations.Why do these employees leave their jobs as call center agents? Is it because of the unjust compensation that these call centers are providing or is it because call center agents in general are not happy with what they do? We can draw many conclusions but at the end of the day, conducting a research would give us peace of mind. B. Significance of the Study The significance of the study is to be able to giv e emphasis as to why the rate of turnover in the call center industry is high. The group will only focus on the causes and the effects of attrition in the said industry.The study would serve as a guide and would be of great help to call center organizations in maintaining employees in their company. Furthermore, the study would be able to show the importance of the call center industry in the city of Manila. C. Problem and Objectives Problem: What are the causes Of attrition and how does it affect the call center industry? Objectives: To explain what attrition is and its difference from turnover To give emphasis on why call center agents resign To determine the factors of attrition To show how attrition affects the call center industry To present the facts obtained through out the whole research D.Assumption and Hypotheses Call center agents resign from their currents posts because they are not pappy with what they do. There will always be that feeling of being unsatisfied and it wi ll always bother them. Some would think to themselves, â€Å"Why am I doing this when can do so much better. † Most fresh graduates or undergraduates who are in need of fast cash apply at call centers to have something to do for the mean time but after a while, they move on, leaving the organization to find quick replacements at which before that can do so, the financial position Of the company will be affected.E. Scope and Limitations This study focuses on the cause and impact of attrition in the call center industry with regard to the turnover rate of employees, why call center agents leave call centers, and how the loss of employees affect these call centers. The study will only gather respondents that are call center agents that are employed within the jurisdiction of the city of Manila. F. Definition of Terms Attrition – a reduction in the number of employees or participants that occurs when people leave because they resign, retire, etc. And are not replaced Burno ut -? physical or mental collapse caused by overwork or stress Call center – an office set up to handle a large volume of telephone calls, especially or taking orders and providing customer service Call center agent -? basic employee of a call center Compensation – something awarded to someone Customer service -? provision of service to customers before, during and after a purchase; a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation Economy -? consists of the production, distribution or trade, and consumption of limited goods and services by different agents in a given geographical location

Employment and Job Satisfaction

Activity One Reasons why the organisation needs to collect HR data 1) To record contractual arrangements and agreements. Through retaining a copy of the employees contract along with any amendments ensures that there is no confusion in regards to an employee status. 2) To ensure compliance with legal requirements and provide a statutory excuse if required. An example of when this could be required is if an employee working for your company is found to be working in the UK illegally. If you are able to demonstrate that you carried out the necessary initial and annual checks you can avoid a ? 0,000 fine. Types of data that is collected within an organisation and how each supports HR practices 1) Customer Feedback – The collection of customer feedback allows the employer to identify any learning and development needs that may be required. It can also be used as a tool for performance management. 2) Demographics – The collection of information in regards to age allows for s uccession planning should you be dealing with an aging workforce. The collection of information in regards to gender can be important when considering equal opportunities. ) Recruitment – The collection and analysis of recruitment information helps assess legal compliance in particular monitoring of equality and diversity information. It also provides statistics on success rates of each stage of the process along with how successful different methods of recruitment have proved. A description of at least two methods of storing records and the benefits of each 1) Manual System – This is the keeping of hard copies of HR records in staff files. Manual filing is low cost and easily accessible.A manual system cannot be affected by loss of power and cannot be maliciously hacked into from outside the company. 2) Hosted Computer Records – keeping records on a hosted cloud reduces physical storage space required along with allowing access to records remotely. It can reduc e administration time (ie filing) and information may be easier to find. Two essential items of UK legislation relating to the recording, storage and accessibility of HR data The Data Protection Act 1998 states that data must be collected and processed fairly and lawfully and obtained for only the lawful purposes.The data must be adequate and relevant and not excessive along with being accurate and where necessary kept up to date. You must not keep information longer than necessary and it must be stored securely and in accordance with the rights of data subjects. Personal data shall not be transferred outside the European Economic Area unless the country or territory has adequate safeguards for data subjects. An example of where this may be applicable is the keeping of CVs on file. The Freedom of Information Act creates a public â€Å"right of access† to information held by public authorities.This applies to all public authorities including: * government departments and local assemblies * local authorities and councils * health trusts, hospitals and doctors’ surgeries * schools, colleges and universities * publicly funded museums * the police * other non-departmental public bodies An example of where this may be applicable in an HR setting would be the request of information regarding the successful candidate by an unsuccessful applicant following the recruitment of a new position. Activity Two Introduction On an annual basis our company carries out an Employee Survey.The survey is sent out to every single staff member from branch staff to directors and there is an average response rate of around 80%. This year's employee survey was carried out in July with the results being collected and collated in August and September. The surveys are carried out anonymously and employees are asked to identify their level of seniority within the company along with length of service. I have decided to look at staff members length of service and job satisfaction in relation to their seniority within the company.I think that there are several factors which make this a valuable exercise. Through identifying length of service by seniority it may identify specific job roles where there is a trend of employees are leaving after a particular length of time. Through doing this it may allow further investigation as to the reasons behind this and allow the company to bring in measures to limit this, eg specific areas of training or changes in approach to particular roles. Through reducing turnover this can reduce recruitment costs and disruption in the workplace.Identifying job satisfaction can take this a step further by identifying people who are currently in positions who may need some extra attention to prevent them leaving. Analysis and Interpretation Firstly, I transposed the dataset into percentages as this allows standardisation and ease of comparison. I decided that it would be a good idea to give a general overview of the company by creat ing a pie cart to show how the company is made up (graph one). I then further broke this down to compare length of service by seniority (graph two).I decided to use a bar chart with the break down of figures below as I think it gives good visual represetation of the situation across the company. I then broke the data down further to identify job satisfaction by seniority – again in a bar chart as I am looking at a decrete set of data (graph 3). I attempted to link the three sets of data (length of service/satisfaction and seniority) but found that the resulting chart was very complicated and unclear so decided it was better to keep these as two separate entities. Finally, I indentified the reason why people were unsatisfied in the workpalce and displayed this in graph four.From the work carried out I believe that there is evidence that the people at â€Å"assistant† level within the company are in need of a bit of TLC. Whilst their pattern of length of service may be e xplained through people being promoted, they are also the lease satisified group in the company and cite â€Å"management† as the reason behind this. Graph One – Break Down of Company by Job Type Graph Two –Length of Service by Seniority Graph 3 – Job Satisfaction by Seniority Graph Four – Reason Stated for Unsatisfaction in the Workplace %

Amble vs. Ample

Amble vs. Ample Amble vs. Ample Amble vs. Ample By Maeve Maddox I came across this comment in a review on the Amazon site: I am too stocked up on my own books to be able to accept any books for review at this time as Id wanted to give amble time reading if I accepted them for an honest review. I know as well as anyone how easy it is for typos to slip into our writing, so I cruised the web to see if this is a common misuse of the word amble in a context that calls for ample. Judging by these examples from the Web, writing amble for ample is not always a typo: The retreat, with amble time for self discovery, meditation, and guided movement, allowed me to get clarity on the life I wanted. Showing up early for your flight ensures that you’ll have amble time to go through security and relax if you’re nervous about flying. Be sure to leave yourselves amble time to hear each others perspectives and come up with some options. Some of these examples come from English-challenged commenters, but several are from sites one would expect to be well edited, including a writing site dedicated to providing tips and resources for writers. These writers may be hearing the p in ample as a b and, unfamiliar with the word amble, never bothered to check the spelling in a dictionary. amble (noun): a slow, leisurely pace; a term to describe a type of horse’s gait. amble (verb): walk slowly Examples: The campers took an evening amble along the beach. The  ambling horse allowed  for an easy ride, less tiring on the rider than other gaits. I ambled down the sidewalk in no hurry to reach my destination. The word ample is an adjective meaning broad, wide, spacious, extending far and wide. This is the word to use in the expression that means â€Å"plenty of time.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Acronym vs. InitialismTypes of Plots

Crusade

Crusade Crusade Crusade By Maeve Maddox The word crusade, used as both noun and verb, derives from a Latin verb meaning â€Å"to mark with a cross.† Middle English adopted the Old French form, croisee. When the OF spelling shifted to croisade, English speakers started spelling it that way too. Finally, in the 18th century, the spelling was Anglicized to crusade. The Crusades were European-led wars that began in the 11th century with the intention of recapturing Jerusalem and other places in the Holy Land that had been conquered by Muslims in the 7th century, seven years after the death of Muhammad. The last attempt by a European king to recover the Christian sites was in 1272. The earliest OED citation for croisade in reference to these wars is dated 1557. In the 18th century, crusade acquired a figurative meaning separate from the idea of a religious war. The noun came to mean â€Å"an aggressive movement against something perceived as a public evil.† The first documentation of this use occurs in 1786 in the writings of Thomas Jefferson: â€Å"Preach, my dear Sir, a crusade against ignorance.† For more than 200 years, crusade has served English speakers as a useful word to signify any kind of zealous support or opposition carried on in the name of the public good, for example: Rep. Claude Pepper, who crusaded for Franklin D. Roosevelts New Deal in the 1930s and was still championing the rights of the elderly a half-century later, died today at 88.   For years, I’ve been on a crusade to help people boost their productivity by strengthening their writing so they can avoid the problems that come with sending unclear messages. Klonsky is talking about the zealots, backed by multimillionaires, who are crusading against teachers unions as they claim to fight for the reform of public education. Kentucky has now, by reason of this legislation, decided to become educated - and we have embarked on a crusade for that purpose. Public School Crusaders Stake Out Rival Camps in Austin Sunday Express launches crusade for better mental health In the present political climate, the figurative use of crusade seems to be coming to an end as it joins others on the list of politically incorrect words: Campus Crusade Changes Name to Cru Ministry leaders worry that the word â€Å"crusade† has too many negative associations. President Bushs reference to a crusade against terrorism, which passed almost unnoticed by Americans, rang alarm bells in Europe.    Crusade is already coming in for criticism in some writing guides. This is from a UK university writing guide: Example 1: Crusade against crime Example 2: Campaign against crime The word ‘crusade’ has connotations of a battle and is more aggressive in tone than the word ‘campaign’. ‘Campaign’ implies a more considered approach. A style manual for Christian writers offers this advice: The terms  crusade  and crusades  are legitimate  words  in most contexts, although they should be  avoided  when used figuratively for Christian evangelism, modern military campaigns, or any effort to promote beliefs or values cross-culturally. As Western government spokesmen and journalists take care to avoid the English word crusade, the Arabic borrowing jihad comes to mind. Like crusade in English, jihad has two meanings in its language of origin: â€Å"a holy war against unbelievers† and â€Å"a struggle or effort to do good.† Here are some alternatives for politically correct writers who wish to phase out crusade in the figurative sense: crusade (noun): campaign drive push movement effort struggle offensive crusade (verb): work strive struggle fight agitate lobby champion promote Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant Names8 Writing Tips for BeginnersEmpathic or Empathetic?

How we see and read images Essay Example | Topics and Well Written Essays - 1250 words

How we see and read images - Essay Example While Kilbourne puts more stress on the impact of advertisements on female and teenage representatives, Bordo manages to refer to the impact on both, male and female social groups, providing a reader with a profound historical background as well as real-life cases. Kilbourne’s approach to the advertisement tendencies seems to express a strong feministic point of view according to which women are depicted exclusively either as sex objects or housewives. Bordo’s comments are also valid to this point of view; according to her, such social perception can be explained by men’s desire to bring an uppity woman down to size by reminding her that she is just â€Å"the sex,† even though she has built a successful career† (172). In order to support this point of view Bordo uses different sources of information including historical data, literature reviews as well as personal feelings and experience. Both writers assume that women are constantly exploited through their bodies as well as parts of it as if it is in need of change or improvement (Kilbourne). According to Kilbourne, â€Å"a woman is conditioned to view her face as a mask and her body as an object, as things separate from and more important than her real self, constantly in need of alteration, improvement, and disguise.† Different perception and judgment of man and woman within a society are also discussed by Bordo who refers in her story to the British film The Full Monty. Here, men are playing main roles being exposed to some of the stereotypes women are usually exposed to: â€Å"the naked penis is a symbol for male exposure, vulnerability to an evaluation and judgment that women experience all the time†, either they are closed or naked (Bordo 173). While men merely look undressed for some reason, women are perceived to be in their natural state (Bordo 177). However, further Bordo refers not only to the issue of naked and near naked female

Fiduciary duties and acquisition Case Study Example | Topics and Well Written Essays - 1250 words

Fiduciary duties and acquisition - Case Study Example The outstanding securities in the company are also an important factor to take into consideration. What is the condition and classification of these securities? It is clear to note that the company is up for sale for the purpose of fiduciary duties. One of the most important aspects to note about the company’s history is the fact that the company has been growing. In the event the managers should think about the option of sale, they will be giving up on a good investment. The company has been growing to new heights every other year. This is evident from the stock market and the prices of shares. The growth rate of the company stands out with regards to the market and the internal relations. The firm has instituted an educational program for their employees that seek to address important issues with regards to the manner in which they conduct business and relate with other clients. Growth is one of the areas that display the company’s strengths. Through growth, the compa ny has been able to establish a good market for its products as well as improving its stability. With regards to technology, the company has an extraordinary portfolio. The company’s competencies have been aligned alongside the needs of the customers. The company has a wide variety of customers and continues to increase its customer base through the provision of quality services. The applications provided for by the company range from cyberspace and undersea to outer space and improved military systems. Some of the services provided for by the company include global security, health information systems, missile defense systems, command and control systems, unmanned aerial vehicles, advanced radar systems, large scale intelligence information systems, civil government and public safety information systems, high energy laser systems, and satellites for a wide variety of missions. Through these services, the organization has been able to establish one of the largest client bases through an extensive market. This provides for the growth of the company as well expansion of the operations being conducted by the company. One of the strengths of the company is the manner with which it addresses future expansion. The company is defining future systems through assessing their underlying technologies. The company is focused on addressing the next generation security needs. Through innovation, the company has been able to work on improving their current aerial systems. The company is working towards the development of the future generation of secure and unmanned aerial systems. These advancements are also focused on the establishment of the long range bombers and the space radar systems. The company can be able to shift the course of the organization through preventing the hostile offer. The hostile offer is concerned with the acquisition of the company through the cash considerations. The relationship that has been established between the company and its clients i s also important in the analysis. The company has set up various ways through which the clients are able to communicate with the company’s administration. The company has also ensured that relevant measures are taken to ensure that communication within the different departments and divisions is made efficient. The relationship between the employees and the employer is maintained at high standards. This ensures that the management has an easy time managing

Arab Isreal Essay Example | Topics and Well Written Essays - 1000 words

Arab Isreal - Essay Example The roots of the conflict can be traced back to the late 19th century in which there was a rise in national movements, including Arab and Zionism nationalism. Zionism, a Jewish national movement, was seeking sanctuary when they sought to establish a Jewish State in Palestine (Seger, Tom, pp26). The mandate for Palestine was a historical League of Nations document. It contained the Jewish legal right of settling anywhere in western Palestine between the Mediterranean Sea and Jordan river. Palestine became a trouble spot of competing territorial claims and also political interest by the early years of the twentieth century. While World War one was underway the British high commissioner, Sir Henry of Egypt corresponded secretly with the patriarch of Hashemite family and governor of Mecca and Medina. He convinced them to lead an Arab revolt against the empire of Ottoman aligned with Germany against Britain and France with the promise of the establishment of an independent Arab state (Price, Randal, pp20). In 1921 the British divided Jordan into two: the Emirates of Transjordan and the Palestine Mandate. Arabs were angered by Britain’s failure to fulfill the creation of an independent Arab state. The situation was most complicated in Palestine because of the promise to support the creation of a Jewish national home by the British. The Palestine Arabs opposed the British Mandatory because it threatened their aspiration for self-rule. Moreover, the massive immigration of the Jews threatened their position in their country. Clashes broke out between the Arabs and the Jews in 1920 and 1921 whereby roughly equal numbers from the two communities got killed. The Jewish National Fund purchased large portions of land from the absentee Arab landowners leading to their eviction. The displacements led to increasing tensions and violence between the Arab peasant tenants and Jewish settlers (Haiduc-Dale, pp34). According to the

Can the media influence politics?

Can the media influence politics? Can the media influence politics? If so, how? If not, why not? There are numerous academic theories as to the relationship between politics and the media, and whether or not one is a dominant partner greatly influencing the output of the other. Some purport that the media hold extraordinary amounts of power in the political arena, however many other believe that the power they wield is in fact minimal (Newton Van Deth, 2009). What cannot be disputed is the idea that the media and its audience are interdependently connected; the media will alter their message to suit a specific audience, while the public are more likely to invest in media which reflects their viewpoints. Generalisation is something which should be avoided when discussing the media’s relationship with politics, as while the term media traditionally may have been used in reference to newspapers and radio or television programmes, (Newton Van Deth, 2009) it now encapsulates social networks such as Twitter and Facebook. There are those who may argue that media simply represe nts the political views of the public, and while that may be true in the cases of social networks, many may challenge its truth in relation to mass media news outlets. In this essay I will attempt to conclude myself as to the extent of influence media has on politics, and evidence how I have come to that conclusion. In the UK, the link between media and politics is undeniable. For a major newspaper to alter its political allegiance is a sizeable change, which would be expected to dominate all forms of media. For example the decision of The Sun, Britain’s most widely circulated newspaper and therefore the focus of my study, to remove its 12 year support for Labour in 2009 created national news, and ultimately forecast the downfall of the Labour government. It is worth noting that The Sun has supported the party that eventually forms the next government in the last 7 General Elections; something which suggests that The Sun hold great influence over the political opinions of their readers. However, in 1997, 2001 and 2005, the Conservative vote was not as effected as one may imagine, with an average32% of Sun readers saying they would vote Conservative through that period (Ipsos MORI, 2010). While this research may suggest that The Sun is a newspaper which will ruthlessly alter its allegiance in order to be on the winning side of an election, I would argue that this is not necessarily the case. In the 1992 General Election for example, The Sun had been consistently anti-Labour and Kinnock, including their infamous ‘If Kinnock wins today will the last person to leave Britain please turn out the lights’ headline, despite the polls suggesting either a minority Labour government or a very slim Labour Majority. The attacks on Kinnock in the final days of the 1992 campaign were widely regarded as responsible for Labour’s unexpected defeat (McKee, 1995), and even Neil Kinnock himself announced in his departing speech that ‘the Conservative-supporting press has enabled the Tory Party to win yet again when the Conservative Party could not have secured victory for itself on the basis of its record’ (Whitney, 1992). This would be used as an example for the theory of agenda-setting, whereby a media outlet has an opinion which it pushes upon its view ership, and attempts to influence which issues are considered important. Agenda setting is achieved by attaching priority to certain stories which may reflect the opinion which the media outlet wishes to push – in this instance the opinion that a Labour government would have been bad for Britain. Another example of how the mass media have exerted a great influence over British politics, and politics in general is the growth in the publication of scandal within Westminster. Prior to the Profumo Affair in 1963, the media and the public very much stuck to the idea that the private lives of politicians should be exactly that; private. The great public interest in this story however, meant that this affair was the watershed of political scandal, with journalists taking ever further measures in order to reveal the next big scoop. Albeit not immediately followed by a huge stream of revelations, the boundaries of privacy in the lives of politicians had been broken by the media and have not been the same since (Stanyer, 2012). This could be said to be an example of priming with, in the 1990s especially, the scrutiny over the dealings of Conservative politicians from the left-wing press leading to an environment whereby Majors administration was seen to be one full of sleaze and mistru st. This was achieved with revelations such as the Cash for Questions scandal and the backfiring of John Major’s Back to Basics campaign. This is priming as rather than directly stating the conservative ministers were untrustworthy, the media simply dripped out stories to highlight this way of thinking (Newton Van Deth, 2009).The mistrust of Conservatives created by the media environment of the 1990s is perhaps best characterised in the result of the 1997 general election in the historically safe Conservative seat of Tatton, in which the Cash for Questions tainted MP Neil Hamilton lost out to an independent, Martin Bell, standing on an ‘anti-sleaze ticket’ (Mann, 1999). The coverage of scandal can also be used in an argument to suggest that the media has little influence over political thinking. Those who believe in the reinforcement theory which states that ‘mass media can only reflect and reinforce public opinion, not create or mould it,’ (Newton Van Deth, 2009, p. 196) would point to the relatively recent shifts in what journalists publicise in relation to scandal in politics. While prior to the millennium scandal was often focused on the private lives and sexual misdemeanours of the political class, as such behaviour has become normalised in open society, the media has taken less of an interest in it. The public have gone from being shocked by behaviour that may be considered immoral, or not ‘Christian’, to now being shocked by primarily criminal activities. This has directly led to the kind of journalistic research which resulted in the Expenses scandal in 2009. The enormity of this story reflects the moral leanings o f the British people in the 21st century, and was a story picked up by media outlets nationwide – all of which will have held different agendas. Some may say that this proves to an extent that the media cannot control or influence, but merely just publish information which will reinforce public opinion. On a more international scale, it is difficult to ignore the way in which social media forms and revolution have gone hand in hand, specifically in the Arab Spring. It is not a recent idea that the new media of the late 20th and 21st centuries would create new dimensions from which politics can be influenced (Poster, 1995). In Egypt, ‘cyberactivism’ first came to existence in2004, and offered an alternative to the state-controlled media; allowing people to express opinion unpopular with the government. From 2008 onwards, in the shadow of a global economic crisis and an increasingly repressive government, there was a growing number of protests in which a key role has been played by new media forms (Khondker, 2011). It cannot be questioned that social networking was a pivotal player in the organisation and publicising of the protests across the region. One reason for this was the state control of traditional media, which left social media as almost the last voice of the pe ople. On a ground level ‘Facebook was used to schedule the protests’ and ‘Twitter to coordinate’ (Khondker, 2011), and then following on from this traditional media was utilised to present the uprisings to an international audience who in turn supported the uprising. In this case, and similar ones across North Africa, new media held great influence over politics. It mobilised opposition groups, allowing them to build a group identity as well as coherence. The influence that such new media can exert over politics in times of revolution and uprising should not, however, be overstated. It is important to point out that for such events to unfold, certain revolutionary conditions and the inability of the state to react to the actions of the people must be present. In this sense the media is merely a tool of the revolution, not a predetermined necessity for a revolution to occur (Khondker, 2011). Personally I believe that the media, both new and old, does not have a monopoly over the thoughts of the people and instead just provides them with a voice from which their ideas can be spread. The fact that revolutions have occurred throughout history in times before social media, such as the French and Cuban Revolutions, tells me that new media is more of an enabler than a driving force behind such events (Himelfarb, 2011). To conclude, I believe that the influence of the media over politics depends greatly upon the political situation in the region that it is being published. In more politically stable areas, such as the UK, while the media may have a certain agenda their consumers are likely to only access and take note of media that reflects their personal views. Mass media must cater to a certain readership in order to be sustainable as a business, and therefore cannot obviously attempt to mould public opinion. This is evidenced by the fact that in all post war elections but 1, the party with the greatest media support has formed the next government (Butler Butler, 2010). Despite this, the media can play a vital role in influencing politics, as displayed in the aforementioned Arab Spring. I believe this is a sign of the future, in which conventional media will play a comparatively small role to that of social media, in Africa and beyond.

The Discovery of Ardipithecus Kadabba, the Oldest Hominid :: Anthropology Essays Paleontology Papers

The Discovery of Ardipithecus Kadabba, the Oldest Hominid During an excavation in the middle Awash Region of Ethiopia, Haille- Sellaise unearthed six hominid teeth. These were at first thought to be the fossilized teeth of Ardipithecus Ramidus. The teeth have now been determined to be from the late Miocene, and those of Ardipithecus Kadabba. These are the oldest hominid remains found, to date. Upon earlier digs in this region between 1997 and 2000, Haille- Sellasie discovered an earlier tooth and fragments of an arm bone. These remains were first thought to be those belonging to â€Å"Ardipithecus Ramidus Kadabba, a subspecies of a younger hominid† (Science Daily). However, after the further recent teeth discoveries it has been decidedly evident that these belong to Ardipithecus Ramidus. The hominid has enough evidence to be its own species rather than a subspecies of Ardipithecus Ramidus Kadabba, as earlier thought. This could possibly mean that â€Å"The new fossils show the most primitive canines ever found among hominids† (Science Daily). Much can be told about the lifestyle of an animal through the wear and acquired shape of their teeth. In the case of Ardipithecus Kadabba this implicates that this species may be the first divergence from the chimpanzee line. â€Å"In the apes, the upper canine is continually honed against the lower third premolar to keep it sharp. Human canines lack this function† (Sanders). What is gathered from this information is that the teeth of Ardipithecus Kadabba may be that of the oldest known hominids, and the first to branch off from chimpanzees. Also an implication may be that â€Å"the newly evolved hominids were living in radically different, less competitive social structure than seen in modern chimps† (Sanders). The sharp canine would probably be used to injure, and in fights between males in hopes to impress females. In today’s chimps the fact that Ardipithecus Kadabba (as closely related to chimpanzees as it is) lacks this feature is an indicator of this . The Ardipithecus Kadabba is thought to be a bipedal hominid. â€Å"Bipediality involves a large and complex set of anatomical traits and is not a dichotomous character† (Haille- Selassie, Suwa, White). The fact that these hominids began to walk on two feet may be attributed to an increasing male role in carrying off spring as well as collecting food.