How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

How do the Poets Explore the Theme of Death in Educating...

Tone is very important in poetry as it plays a role in the way the characters within the poem are portrayed, the way we perceive the writers intentions and it sets the mood when reading the poem. This can clearly be seen with â€Å"mother in a refugee camp† as the poem overall has a very hopeless and harsh tone and this can be seen when the narrator of the poem say, â€Å"She soon would have to forget† in the context that the death of the child is inevitable and they are hopeless as they cannot defy destiny. This is also harsh as the poet does not cover up death with euphemisms but is very straight forward saying that there is no other choice other than to forget. When it comes to describing the mother it becomes a very gentle and caring tone and†¦show more content†¦The pleading tone can be seen in the poem when Dylan Thomas says, â€Å"Curse, bless, me now with your fierce tears, I pray.† This comes as plea to his dad to fight death and not give in and this also emphasizes Dylan Thomas’s desperation for his father to wake up and not give in. On the other hand with â€Å"Remember† the tone develops as you go through the poem and it goes from a commanding tone to one that is accepting towards the end and this can be seen when Christina Rossetti says, â€Å"Better by far you should forget and smile than that you should remember and be sad.† This shows us that the character actually cares about the feelings of the person that loves her as she would rather that they forget and be happy than for them to remember and be sad. This development of tone comes as a natural due to the fact that the nature of the poem is a sonnet. Sonnets tend to convey a problem in the first octave and find the solution to that problem in the last sestet and this can clearly be seen in â€Å"remember† as she is telling them to remember but then she realizes that she cannot hold on to them forever and actually sets them free. As for â€Å"E for L† the poem on a whole is provocative and angry and this can be seen with multiple and ruthless acts of murder that he commits with no mercy at all. These include â€Å"I squash flies against the window† and â€Å"I pour the gold fish down the bog† these acts of murder emphasize how dangerous, psychotic and deluded this person really is. They also highlightShow MoreRelatedHow do the Poets Explore the Theme of Death in Educating for Leisure, Mother in a Refugee Camp, Do not go Gentle into that Good Night, Remember, T...822 Words   |  4 PagesLanguage plays a crucial role in helping a poet get his point across and this can be seen used be all the poems to help them explore the theme of death with the reader. This includes the formal, brutal and emotive language that Chinua Achebe uses in â€Å"mother in a refugee camp.† This can be seen when Achebe says, â€Å"The air was heavy with odor of diarrhea, of unwashed children with washed out rib s† this is very brutal and the is no holding back with the use of a euphemism or a simile as seen in the otherRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSolidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress

Facts, Fiction and Why Do You Want to Attend This University Essay Samples

Facts, Fiction and Why Do You Want to Attend This University Essay Samples The Unexpected Truth About Why Do You Want to Attend This University Essay Samples Another reason people choose to go to college is they need to boost their perspectives. Andmaaaaybeyou've been searching for a way to talk about your passion for mineral formations with the Earth, which is what produces the earth science teaching track absolutely great for you. Thus, the ideal place to get ready for the true world is college. During the past few years in the university, students may involve in a range of society activities like voluntary ones besides study. Ultimately, applicants shouldn't write about something they don't really care about solely for the interest of appearing to be aware of the school. However, this doesn't isolate students by forcing them to work with only those people who follow their particular discipline. Colleges publish lots and a lot of distinct kinds of things, any of which is helpful for research. Attending college is believed to be among the most vital decisions of an individual's life. How to Choose Why Do You Want to Attend This University Essay Samples I like Bowdoin College because it is a highly acclaimed school with superior academics. Above all, however, you are going to want to spell out why you need to study it at UMass Amherst specifically. Thus, State University isn't only the ideal location for me, it is the sole location for me. If you would like to be admitted to nursing school, you are going to have to compose a why I wish to be a nurse essay. Your why can I would like to be a nurse essay must impress your evaluators and make them realize that you've got the potential to be an amazing nurse. I don't have any doubt I love being in the business of hospice and specifically, a nurse. I'm looking forward enthusiastically to turning into a nurse one day, and I hope that I'll love it. All I need is the opportunity to acquire the fantastic education necessary to develop into a fantastic nurse. Basically, the admissions folks wish to understand why their school is of specific interest to you. Now, you've gotten the admission officer's interest. To start with, the primary reason why I feel students enrol in universities is to find the greater education. On the other hand, the growth of professional abilities and abilities in addition to the acquisition of skilled wisdom and experience isn't the only objective of my college education. An ideal Why essay will demonstrate your expertise and interest of the school goes far past the surface. We hope the above mentioned advice provides you with more thorough understanding of the way to approach one of the most popular supplemental admissions essay topics. If given the opportunity to attend NYU, I would benefit from such seminars and workshops to grow my classroom knowledge. A common result can generate a weak supplemental essay. This is the reason you will be pleased to hear that we're offering a free why I need to be a nurse essay sample. Possessing an overall structure for every one of your essays is fine, but attempt to prevent playing the fill-in-the-blank game. I think there are several different reasons to acquire tertiary education. What You Don't Know About Why Do You Want to Attend This University Essay Samples You intend on obtaining a graduate degree and wish to immerse yourself in research throughout your undergraduate decades. You should think about this a question you want to answer in all your applications. To begin with, I'll discuss the prep work you will need to do. There are several ways to learn about a program, and to come across an area in that program for yourself. Mention by name certain classes, professors, clubs and activities that you're excited to be a component of. By the time that I was thirteen, I'd built my own computer with no instructions whatsoever. Instead, tell the school whythis information is essential, and the way you'll benefit from it. Instead, tell the school why it is important, and how you'll take advantage of it. This something needs to be seen from your own perspective. Our targets are to improve the process for the family members and to boost the odds of good outcomes for the student. The most significant thing you could do is to be authentic. Everyone knows they need to choose what you would like exactly at all and make certain your decision and you would like to do.

Career Resume-Free Sample

Resume of: Career Objective: To achieve a respectable position in the power electronics field, through utilizing the academic and the professional skills. To attain this I would like to work in a innovative and participative working environment. Educational Qualification: B.Sc. in Electronics from Bharatiyar University Grade: Project Grade: Post Diploma in Power Electronics from NTTF Training Institute. Grade: Project Grade: Professional Experiences: Currently working for American Power Conversion (APC) - A Schneider Electric Company Pvt. Ltd. Tenure 1: October 2011 to December 2011 Main Project: Charger current too low failure in Tomcat model Target of the Project: To ensure the failure of the TOMCAT reduced to 11% from current rate of 40%. My role: Test Engineer in Plant 5 Major Role: To monitor the failures in the PCB level testing and to provide suitable actions Tenure 2: May 2012 to July 2012 Main Project: Automation of In-circuit Test program up-gradation Target of the Project: To ensure that each of the test system has the latest program and tester My role: Senior Test Engineer in Plant 5 Major Role: To take care of the testing materials for a given production line To support the testing needs of the Indian manufacturing group To ensure the safety measures To conduct meeting with Cross-functional team and doing analysis of the breakdowns To identify the defects in the process flow and to ensure 100% NPF To up-grade the test equipments and conduct regular preventive maintenance To provide training to the test engineers and to develop work instruction manuals for the test engineers Tenure 3: August 2012 to October 2012 Main Project: Programming failure reduction in Cheetha Model Target of the Project: To ensure that not a single non-programmed board should go to UPS build line after conformal coating. My role: Senior Test Engineer in Plant 5 Major Role: To take care of the testing equipments To ensure the safety precautions within the working areas and its adjacent areas To conduct meeting with my team on the OEE and FTY issues To implement test specifications in ATE using Lab View, C, C++ To develop prototype of new test equipments To conduct training for the teat engineers and to develop training documents To assist the engineers to develop hardware and the software To test the engineering documentation To develop safety awareness within the employees Software Skills: In-depth knowledge of Microsoft Office package (Word, Excel, Poewr point and Access) Schneider Professional drawing program Knowledge of Lab View, C and C++ Personal Information: Full Name: Date of Birth: Nationality: Contact Number: E-mail ID: Passport Number: Validity Period: Marital Status: Career Episode -1 Duration: October 2011 to December 2011 Name of the Company: APC Designation: Test Engineer INTRODUCTION C.E.1 : This project covers the period October, 2011 to Dececember,2011. I handled this project at American Power Conversion (APC) (where I am working)-A Schneider Electric Company (I) Pvt.Ltd,IDF5,#187/3/3 Jigani,Bangalore-562106,Karnataka,India. My designation during this project was Test Engineer. The project was - Charger Current Too low Failure in Tomcat model BACK GROUND: C.E.1.1 : The nature of the engineering project was to ensure that the failure target of TOMCAT ( UPS System) was kept at 11% as against the existing failure rate of 40%. The features of the TOMCAT ups system are: 15-20kVA, Double conversion UPS UPS can be configured as 3:3, 3:1 or 1:1 for single feed or dual feed. In Bypass Mode, Inverter can work as PFC to keep charger and logic power supply functional incase PFC is unable to operate Unit can be turned-on without batteries. Smart Battery Management, through CAN communication between UPS and Battery Packs C.E.1.2: The objective of the project was to ensure and keep the failure target of TOMCAT at 11% as against an existing failure rate of 40%. The other objective was to bring out much efficient performance of the product through minimizing the TOMCAT failure. C.E.1.3: The nature of my particular work area was to closely monitor all the failures in the PCB level testing and provide corrective action. As a team member of DPU reduction team, I collected all failure rates related to this product in PCB functional test. C.E.1.4: ORGANIZATION CHART In the above chart I am working in plant 5 as a Senior Test Engineer C.E.1.5: My duties and responsibilities are as follows: C.E.1.5A: As a member of test engineering team, I am responsible to take care of test relates equipment like In Circuit Testers (i.e Teradyne ICT machines), PCB Functional test jigs and test fixtures for UPS Testing. C.E.1.5B: Responsible to ensure safety measures in work place and supporting to health and safety department to implement safety feature in testing area. Identifying risks and giving mitigation for identified risks. C.E.1.5C: Schedule meeting in weekly basis with my team to discuss OEE (Overall Equipment efficiency), and FTY (First through Yield) and plan tasks for forthcoming week. C.E.1.5D: Responsible to Implement test specifications in ATE using Lab View / C, C++ software. C.E.1.5E: Constructs prototype of new test equipment and work with construction test team to debug of high volume production test hardware and software. C.E.1.5F: Modifies existing test hardware and software to support new products and validate new designed test jigs. C.E.1.5G: Conduct training session to test group on new test setup and preparing work instruction to operate. C.E.1.5H: Assists design engineers in the development of hardware and software to meet detailed test specifications and works with design engineering to correct design related problems. C.E.1.5I: Drafts and reviews test engineering documentation to ensure accuracy. C.E.1.5J: Completes all fixture release procedures, including documentation, checklist, and specifications. C.E.1.5K: Test and evaluate new and alternate sourcing of instruments and spare parts. C.E.1.5 L: To conduct safety training and awareness to test jig users periodically. C.E.1.5 M: Ensure all preventive maintenance and checks for instrument calibration dues. C.E.1.6: PERSONAL WORKPLACE ACTIVITY C.E.1.6A: How you applied your engineering knowledge skills: In my POST Diploma in Power Electronics ( NTTF Training Center,)second semester I have learned Microcontroller 8086.This helped me to understand the functionally and the response of the programming IC In my POST Diploma in Power Electronics ( NTTF Training Center,)second semester I have learned PIC microcontroller .This helps me to understand the functionality of the RTC C In My B.Sc. Electronics which I have completed from Bharatiyar University I have Learned Microcontroller 8085 which helps me in understanding the functionality of RTC C C.E.1.6B: Tasks delegated to me how I accomplished them The test process that was followed was to do the ICT test then programming and then send the board for conformal coating. After doing the conformal coating the boards will be send to the final build line for assembling to ups. The assembled ups will be undergoing final test if the RTC board is not programmed it will fail in the start up. We were not doing any verification for the board whether it is programmed correctly and there is no Quasar entry for this board (Quasar is database for checking the pass or fail of board with the board serial number). Operator in a tracking sheet tracked this where some time the operator fails to update and it was human depended. As per the procedure is concern, there is a switch that the operator needs to select in the RTC board for doing programming. Sometimes if the operator forgets to select the switch in the right-position and it will program wrongly. To overcome this failure I have made an automated test setup to perform the programming verification before sending to the conformal coating. I have designed a BON (bed of nails) which can be interfaced with Functional tester. The bon consist of a controller unit which is used in the UPS .In the ups the Rtc board will be connected to a main controller. As per the main controller instruction, it is performing the function. My idea is to simulate the same this by powering up the controller .The controller will be interfaced with a computer that is loaded lab view program. The communication with the controller and the computer will be mode bus communication. Through mode bus communication, the computer is checking the hex data present in the address lines whether it is programmed or not. For the following test steps of functional test it is necessary to put the RTC1 PCBA under full operation, this means that serial communication with Application PCBA C via CMX1 PCBA has to be established to read out values of RTC1 PCBA and to check all functionality of PVO1 C. For that reason, it is necessary to connect the RTC1 PCBA via S400 connector and via a CMX1 PCBA to an AIC electronic control block (application - , display - , terminal - , HHP_I1 - and HHP_MC1 - PCBA). In addition, test equipment (e.g. a LABVIEW tester) with modbus communication function (or PC with MBU-PARAM software tool) has to be connected to the electronic control block to exchange data with RTC1 C via application PCBA software interface. Following software has to be used on AIC electronic control block (inside fixture): Application PCBA: 1 (XCAPP_iX1.1IE06#1.mot) HHP_MC1 PCBA: (XCLC1_iX1.1IE02#9.run) RTC1: (device under test): (XCRTC1_X1.1IE02#1.hex) This step is only necessary, to check at beginning whether the content of the EEPROM and software version of AIC controlblock (parts of fixture) are O.K. First power up to build up the configuration for modbus communication -Apply +24V 0,2V DC at HHP_I1 PCBA from P24M1 (X4-2,4,9) to 0VM (X4-1,3,8) -Apply +5V 0,1V DC at HHP_MC1 PCBA from P5F (X1-18,24,38) to 0VF (X1-20,32,36) -Apply +15V 0,1V DC at HHP_MC1 PCBA from P7F (X1-12) to 0VF (X1-20,32,36) Next is modbus diaog setup by start the labview modbus communication tool. modbus address 248 since this value is always accepted. -Read object MODE until this object become OK; timeout = 1min -Write 0x0002 to object PARA to enable parameter access via modbus - Write 0x23FF to object SVCD to enable RTC1 test parameters RS422 communication RTC1-APP: First power up to build up the configuration for modbus communication -Apply +24V 0,2V DC at HHP_I1 PCBA from P24M1 (X4-2,4,9) to 0VM (X4-1,3,8) -Apply +5V 0,1V DC at HHP_MC1 PCBA from P5F (X1-18,24,38) to 0VF (X1-20,32,36) -Apply +15V 0,1V DC at HHP_MC1 PCBA from P7F (X1-12) to 0VF (X1-20,32,36) Next is modbus diaog setup by start the labview modbus communication tool. modbus address 248 since this value is always accepted. -Read object MODE until this object become OK; timeout = 1min -Write 0x0002 to object PARA to enable parameter access via modbus - Write 0x23FF to object SVCD to enable RTC1 test parameters -Wait 5sec. after Modbus communication has been established - Read object RTST to verify if RS422 connection between application and RTC1 PCBA is working; timeout = 10s.The response should be 0x0001 -Read RTC1 software version -Check self test Results Read object RTER to verify if selftest results after power up are O.K.; timeout = 10s The response should be 0x0001 Read RTC1 software version Read object RTST to verify if RS422 connection between application and RTC1 PCBA is working; timeout = 10s Power off Switch OFF all power supplies from above Power ON test step (24V, 5V, 15V) After this the test is completed the serial number of the board will be send to Quasar Any particular difficulties/problems you encountered and how you solved them First I have planned a manual test setup to verifying the RTC boards .With a pc and jig verify the board and then send the serial number manually to the Quasar (serial number tracking database). Then I found that it is not a full proof system and there is a chance of operator to skip the test. The I discussed with the lab view engineer to develop a lab view program .After confirmation I have made BON which can be interface with the fixture then with the help of lab view program the quasar entry will be automated and the problem is solved. Summery My view of the overall project is that all the objectives of the project were met i.e. Programming failure reduction in Cheetha Model. The project met is its goal i.e. (a)After impimenthin the programming verification test I have noticed zero failure in the ups build line (b) No board are moving to scrap because the failure able to monitor before conformal coating itself (c) saving the cost of 37872$ per annum. I was fully involved in the project and I have received appreciation certificate from management for cost saving of USD 37872 per annum. I was able to apply my knowledge and work skills to deliver the requirements of the project. I was able to apply design techniques, and function independently and as a team.

Retail Management in UK

Introduction The fashion and apparel industry in the United Kingdom has experienced steady growth as more customers embrace renown brands such as Ralph Lauren, Nike, and H$M. The fashion industry and Apparel of the UK has an estimated market value of  £50 billion.Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More Specifically, this industry is estimated to be growing at an annual rate of 7% as fashion becomes popular in the UK. At present, the fashion industry command 6% of the total market value of the consumer purchases in UK. The market share is expected to expand further to 15% by 2015. The fashion industry in the UK at present is controlled by Ralph Lauren, Nike, and H$M who have managed to establish a household name for their fashion brands. Moreover, promotional services adopted by these companies have spurred the growth of fashion production in the United Kingdom market. In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants. Thus, this reflective treatise attempts to explicitly review the aspects of store layout and design, retail pricing, and merchandise assortments in these retail stores. The treatise adopts a comparative analysis module. About these Companies Nike Inc Nike Inc is one of the top sports footwear and accessories designers in the world. At present, the company controls a market share of 30% of the UK athletic market. This company stocks sports balls, bags, and eyewear, footwear, and sports shoes for adults and children. The London store is located at Westfield London Shopping Centre along Oxford Street (â€Å"NIKE Free: Products and Market†, par. 5). HM Inc This company has been in existence for more than two decades. The company stocks a range of fashion ware for adults and children of both genders. T he company has an amazing range of fashion collection that is relatively affordable to the majority of Londoners. The head store in London is located at Regent Street in Dinkins and Jones building (â€Å"HM: Marketing Strategies†, par. 3). Ralph Lauren Inc The Ralph Lauren UK store specializes in fashion accessories and apparels such as fashion clothing and footwear brands for males and females of all ages. The company boost of uniqueness and brand loyalty to the middle class customers in London. The London office is located at Cork Street (â€Å"Ralph Lauren: London Marketing Activities†, par. 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Store Layout and Design Ralph Lauren The topological structure of Ralph Lauren Company consists of communication and operations management system which help in managing marketing, online sales, and direct sales. Based on the credo em phasize, it stresses on ethical behavior among sales staff and customer satisfaction within accepted standards of moral obligation on the forefront as indicated in the mission statement hanging on the front office wall. The Ralph Lauren store occupies more than 6000 square feet of space and has the traditional UK design architecture. The store has a unique arrangement in terms of utilization of space. The store is divided into four areas, that is, the exclusive range focal point, entertainment and refreshment area, office area, and the focal store points. Upon entering the expansive store, the customer will notice the attractive display of polo shirts, watches, shoes, and other sports ware hanged on the traditional UK brackets. The brackets are made in bright colors and the wall beaming with displays of fashion celebrities such as David Beckham and Naomi Campbell. The next room is the exclusive range focal point which stocks customized and expensive designer wears. Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More The marketing and distribution channels are run from a central point, that is, the main store area. It is apparent that company structure, operations management, and efficiency of the advertisement department determine sustainability of its business. Besides, the ability to customize products, attractive display, and offer competitive but high quality services has made this store successful and profitable in the UK. Skills required in supporting business strategy plan are found in the integrated management model which functions as an implementer and driver of business decisions. The Company’s retail management systems incorporate planning, development, implementation, and discovery. Reflectively, the process captures organization chart, status reports, process map, compliance requirements, review structure, activities, dates, and r esources employed within a specified period of time against response from customers. The pictures below were taken from within the store. The transfer of brand knowledge is enhanced by other factors that include awareness and image. It is an area that continues to fascinate considering the interconnection between the recognition, recall, uniqueness, and positive attributes. Growth in brands is mainly subjective in nature meaning that the internal environment has the greatest influence. Nike Inc Nike store is larger than Ralph Lauren store and occupies a space of more than six thousand square feet. The store is very spacious and has an artistic display of its assortments arranged by sizes and categories. The main mall’s walls have animated Nike products advertisement and pictures of the world athletic champion Hussein Bolt and the basket ball player Kobe Bryan among other renowned sports personalities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just like in Ralph Lauren product display, Nike’s products displays easily attract a potential customer upon entry into the store. In fact, the first thing a customer will notice is the unending line of different product assortments from brightly painted stalls with the Nike brand logo running below the products. This aspect facilitates easy identification of customer responses to external stimuli, branding of private store labels, and evaluation of the marketing strategies that is used to promote store’s brands. The store’s brands have benefit greatly from the improvement of overall production quality and marketing support as much as it is done from evolving purchasing habits based on the rapid changes in geo-demographic and psychographic behaviors of the customers influenced by what they see. The resultant dependent variables of the Nike’s layout include increasing customer numbers, improved quality of goods, improved customer satisfaction, increased m arket share, and extended brand loyalty to the store. Essentially, the bridging of quality concerns between store and name brands has reduced the reputation gap leading to increased propensity of store brands. Nike’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Kotler 22). This exhibits the nature of niche marketing by focusing on utmost premium brand quality that customers demand or may not know that they require at that time. The company emphasized on creating sportswear trends. This is opposite of the conventional approach of forming focus groups who are interviewed on what attributes potential customers preferred. Nokia took the approach of innovating new features positioned to be of great use in the feature without necessarily involving the potential customer in the development process. Specifically, the brand logo has remained instrumental in the marketing strategy. Unde r certain conditions there was chance that they might consider switching to other brands. This is an avenue that is available for store brands which are targeting the market shares of name brands implying that the increasing pressure on  name brands is benefiting them. The possibility that consumers could consider switching brands is important in increasing brand awareness. Through intensive marketing, the logo Nike is recognizable by nearly all potential customers in the UK. Since the logo has been animated and runs 24/7 at the store’s entrance, the self advertisement is critical in attracting undecided customers who are just passing by the store. HM Inc HM Inc store occupies three floors with each floor selling different categories of fashion products. Basically, this company has utilized the role of the digital media in increasing the targeting objectives to promote brand growth and brand logo in its attractive and convincing display price tags. By combining the chosen generic strategy along with product and market positioning strategy, HM brand has been able to develop its niche identity in the UK as that store stocking affordable designer clothing along the Regent Street. Linking the two sides of the market is important, that is, the low income and high income customer ends. In essence, a brand involves; name, packaging, advertising, consistency, and reliability. It involves the symbol(s) of identification of a product or service that seeks to establish a degree of differentiation between it and other similar products and/or services. Branding offers â€Å"differential advantage (desirable attributes) over rivals’ products† (Kotler 34). It is vital part of establishing healthy brand equity. The choice of branding is driven by the need to create that perception of differentiation. It takes some initial costs to develop the branding concepts but the advantages of branding products are; easier to sell, ability to legally protect the product, it offers some barriers to competition, and generally promotes customer loyalty (Kotler 33). As a matter of fact, HM has internalized this in their display of product. The logo HM and their display are unique and cannot go unnoticed by any potential customer. Besides, the store is very spacious and offers customized services from its many sales staff. Retailers preferred to generally use the associative name HM to refer to its assortment of fashion designs that continues to make statement in the stratified UK market. The unique features are trademarked and allow HM’s strong brand equities to establish reasonable barriers to competition. This was mainly because of these products being considered as off-brand unlike the HM’s on-brand logo. HM Inc has exploited the power of positioning in relation to perception among the UK clients in its layout. Perception of brand equity is a major driving in promoting the acceptance of store brands. The positioning strategy t hat is implemented by the retailer dictates the perception of the consumers about the brand and its related value to them. The HM logo advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red color. The strategically placed background red color is an eye catcher associated with pomp and sophistication. In addition, the targeted passing customer would immediately develop curiosity to understand the symbolic importance of the bright displays in the store. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling of belonging to the HM brand. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of UK population in the streets of London. Generally, through envision creation of a simultaneous but independently functioning need to identify with attractiveness at Ralph Lauren, Nike, and HM, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Levy and Weitz 79). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among target audience of the pitched idea. In the end, target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product†(Kotler 56). Retail Pricing Pricing differences between private labels and national labels is decreasing with taste, durability, and quantity being the more important factors for the consumers. Marketing around premium products positioning has long-term sustainability. This is supported by sustained advertising promotions, product availability, and sustainable sourcing. Reflectively, â€Å"a best value strategy represents somewhat of a trade-off between the risks of a cost-leadership strategy and the risks of a differentiation strategy† (Kotler 71). The strategies may be broad or narrow based on the three strategies of differentiation, cost-leadership, and best value. In spite of well-developed strategies, competitive dynamics are fluid (Levy and Weitz 29). Pricing objective The pricing objective adopted by the Ralph Lauren, HM, and NIKE is quantity maximization since the companies’ main mission is to become leaders in terms of market share amongst companies in the fashion and apparel industry of the UK. Consequently, the pricing objective of these companies seeks to maximize the number of the new fashion products to be sold in the dynamic UK market. Pricing strategies According to Kotler (2003), several pricing strategies exist for companies to choose from, however, some of these pricing strategies only work well with certain pricing objectives. The three companies have adopted multiple pricing, good, better, best pricing, loss leader pricing, penetration pricing and produ ct bundle pricing for their different categories of fashion products (Kotler 19). Multiple pricing: aims at luring customers to make large purchases by offering slight discounts to customers who buy goods in large quantities. At HM and Ralph Lauren stores, the prices of single items are slightly higher to those that purchased in bulk. For example, at Ralph Lauren store, buying one new polo shirt cost the customer approximately $ 25; the customer will be required to pay $ 40 for two shirts. As a result, the customers will feel that they are getting discount for buying two items since $ 40 for two shirts is $ 2.5 less than $25 for a shirt. The strategy has been able to generate more profit for the company by increasing the quantity of items sold, as well as through increasing prices for customers who purchase one item. Practically, the strategy penalizes the customer for purchasing one item since the price is typically set higher than it will cost. Good, better, best pricing: this is a pricing strategy in which the price of the same item increases with slight changes that are made to the product, for example, changes in design. The price can be offered in a series of three formats with the price of each series rising above the price of the previous series. The goods that are priced at ‘better† price and those that are priced at â€Å"best† price require more attention from the producer than those with â€Å"good† price; however, the higher prices charged for them are worth the extra effort (Levy and Weitz 36). For example, the 2009 NIKE air sports shoe edition is categorized as being â€Å"good† price, while that of 2011 is categorized as â€Å"better† price and the 2013 edition of the same product is priced at â€Å"best† price in the NIKE store. Loss leader pricing: in this strategy, the customers are enticed into visiting the shop that deals with different product or parts by reducing the price of one item. This is done with the hope that when customers visit the shop to make purchase of the cheaper item they may also buy other items. For example, in applying this strategy to the pricing of the female clothes, HM Company uses other accessories such as shoes as the loss outfit product, thus customers who come to buy clothes may end up buying other accessories such as matching shoes to complete the outfit. Product bundle pricing: this pricing strategy is applied when the producer wants to get rid of overstock or sell complementary products. The products are bundled together and the customer who buys the new item can get an older or complimentary good for less. In respect to the strategy of clearing 2012 stock models, the three companies have decided to sell the older versions or accessories in bundles at lower prices. Merchandise Assortments In merchandise assortment, planning is critical, especially in a dynamic market controlled solely by customer preference and perception. In sales forecas ting, HM and Ralph Lauren companies have assorted their merchandise according to the lifecycle of each category. For instance, the seasonal winter items such as heavy clothing for the companies are categorised as slow movables. Besides, the latest fashion design products are categorised in the exclusive purchase segment in the stores. Basically, the assortment adopted by these companies was informed by past volumes of sales and customer responses to periodic surveys by the companies (Levy and Weitz 41). Through shotgun merchandising, the two companies have assorted their products to capture all the segments of the fashion and apparel industry of the UK. On the other hand NIKE store has been assorted as a general store with the speciality department occupying a negligible space in the store. The company has amalgamated its inventory turnover to categorise the products. Through rifle merchandising, the NIKE Company has captured the athletic market segment of the fashion industry throu gh it multiplex strategy of product market penetration. Conclusion The success of retail management depends on execution pricing, assortment, and design layout as components of marketing. Successful execution solely functions on inclusiveness, creation of quantifiable tracking devises for results, and recreating an informed support team. Generally, these aspects should be practiced flexibly since event marketing environment is characterized by constant dynamics that may make previous designs irrelevant. NIKE, Ralph Lauren, and HM companies are successful in marking their products in the UK. Works Cited HM: Marketing Strategies 2013. Web. https://www2.hm.com/en_gb/index.html Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2003. Print. Levy, Michael, and Weitz, Barton. Retailing Management, London: McGraw-Hill Education, 2011. Print. NIKE Free: Products and Market 2012. Web. Ralph Lauren: London Marketing Activities 2012. 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